Senior Content Specialist Job at KPMG

We’re Looking to hire, Senior Content Specialist Job at KPMG Australia July 2022

1. Senior Content Specialist Job
2. Melbourne, Sydney, Australia
3. Full-Time

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About Company

We are a network of professional businesses operating on a global scale that offer a comprehensive range of services to businesses in a variety of sectors, including government and not-for-profit organisations. KPMG Australia Hiring Senior Content Specialists July 2022

Our specialties include Deals, Tax & Legal, Management Consulting, Innovation & Digital Solutions, and Audit, Assurance & Risk Consulting. KPMG Enterprise also customises its services to address the particular requirements of mid-sized, rapidly expanding, and family-owned enterprises. With more than 236,000 partners and staff working in member companies worldwide, KPMG businesses operate in 144 countries and territories. Each KPMG firm identifies itself as a separate, legally independent business. Each KPMG member firm is in charge of taking care of its own debts and liabilities. Private English company limited by guarantee KPMG International Limited. Client services are not offered by KPMG International Limited or its affiliates.

The dynamic way that KPMG advises clients in a world that is driven by technology is mixed with a strong history of professionalism and ethics in Australia. With offices across the nation, we employ almost 10,000 individuals, including more than 600 partners. We have worked with prominent firms to solve complicated problems, drive change, disrupt industries, and expand thanks to our extensive knowledge. 

Our approach is built on teamwork and creativity, and our employees strive to deliver real, long-lasting value for our clients.

Job Responsibilities

Content is key to the way we do business at KPMG. It helps build trust, strengthen our brand and win more clients. We’re on a mission to elevate our content offering with digital-first experiences designed to engage, educate and inspire. We want to rise above the noise, delivering tangible value and bringing our brand purpose to life.

• This is where the Digital Content Specialist comes in – ideating, writing and editing insights-led content for KPMG’s digital channels.
• With a keen eye on SEO best practice and KPMG tone of voice guidelines, the Content Specialist develops long-form reports, web pages, thought-leadership articles, video scripts, eDMs and social posts – leveraging data insights to drive continuous improvement.

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Job Requirement

• Write engaging digital-first content, including thought leadership articles, long-form reports, infographics, video scripts, eDMs and social posts
• Edit content ensuring it aligns with KPMG tone of voice guidelines, brand attributes and SEO best practice
• Act as an ambassador for digestible, concise writing that meets the target audience’s needs and has a clear call to action.
• Work with stakeholders to identify interesting stories from across the firm, ensuring that ideas ladder up to business goals
• Input to brainstorming/ideation sessions with subject matter experts to ensure content is unique, compelling and aligns with insights-led strategy.
• Interview Partners to gain insights on service areas such as business, government, tax and then create engaging content succinctly communicating what KPMG can do.
• Writing, reviewing, repurposing, and providing constructive feedback on content and marketing communications for quality and brand promise, TOV alignment.
• Collaborating with the Brand/Campaigns Managers, Design Studio and Digital Marketing & Social Media teams for the co-ordination and design of programs and campaigns.

Apply now