Email Marketing/CRM Manager Job at Ryderwear

We’re Looking to hire, Email Marketing/CRM Manager Job at Ryderwear July 2022

1. Email Marketing/CRM Manager Job
2. Adelaide, Australia
3. Full-Time

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About Company

The Ryderwear brand, which was established in 2009 in Australia, is the pinnacle of fitness and style. Ryderwear clothing is designed for you, whether you're a dedicated athlete or a hard-core bodybuilder looking for gym gear, performance compression garments or hip street and dress wear. Manager Position at Ryderwear for Email Marketing/CRM in July 2022.

And we truly mean it when we say "designed for you." Every piece of clothing in the Ryderwear line is especially made to fit the chiselled bodies of bodybuilders and athletes of all sizes. Our goods are made with cutting-edge textiles that drain moisture away from the skin while feeling exceptionally soft, ensuring comfort throughout strenuous activity. Quality, functionality, and perfection are never compromised when it comes to Ryderwear.

Job Responsibilities

• Lead the best practice of email marketing activity within the business with the goal of maximising lifetime revenue from every subscriber
• Manage the logic and build of  segmentation and targeting strategies that maximise conversion, retention, purchase frequency and average order value, whilst minimising unsubscribe rates
• Work closely with merchandising and technology specialists to ensure the templates that we’re using are designed to maximise revenue whilst delivering an exceptionally good customer experience and brand perception
• Review the logic and frequency of how our emails and outbound activities are produced and implement changes to improve these
• Ensure that our programs are designed to personalise and maximise revenues for key customer segments including, but not limited to, new subscribers, non purchasers, regular purchasers, VIP’s, at-risk and lapsed customer types
• Utilising our existing data sources and BI tools to create a roadmap of activities that will ultimately make Ryderwear a best in class CRM and email marketing retailer
• Review the way that we collect information about individuals and make recommendations so that the data we collect will improve and enhance our targeting efforts
• Review, analyse and prepare management reporting designed for executives to understand and interpret how our email marketing efforts are performing
• Identify and create an action plan to mitigate lapsed and/or infrequent customers to ensure we do not lose them
• Drive additional triggered based marketing activities (eg. welcome journeys)
• Identify ways that our email marketing and targeting capabilities can be leveraged to complement or grow other channels.

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Job Requirement

• At least 2 years in a digital marketing role specifically with email marketing as a focus
• Understanding of best practice CRM techniques
• Proven background in the management of a loyalty program is a BIG plus.
• Hands-on, intimate knowledge, of an enterprise-level email marketing platform (Emarsys, exact target, responses etc)
• Very strong analytical and numerical capabilities
• Extremely good attention to detail and ultra-dependable.
• A continuous-improvement mindset
• Ability to “sell an idea” internally and engage relevant leadership as part of that process
• Ability to spot issues before they happen
• A structured and process-driven approach with meticulous attention to detail
• Ability to eventually build and lead a team 
• Tertiary qualification in marketing or related field

Apply now