Content Producer Job Harris Farm Markets Australia Aug 2022

We’re Looking to hire, Content Producer Job Harris Farm Markets Australia Aug 2022

1. Content Producer Job
2. Australia
3. Full-Time

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About Company

Our fresh food retail company has 30 outlets in NSW and QLD and is growing. Since we have been a 100% family-run business for more than 40 years, we are nimble, inventive, and quick to put ideas into practise. Nearly 3,000 beautiful Harris Farmers call Australia home, and they all share the goal of rekindling Australians' love of good food. Job of Content Producer Australia's Harris Farm Markets Aug 2022

We have believed in something bigger than just selling fresh food since 1971, when David and Cathy Harris launched their first store in Villawood. We have had faith in nature. the elements: the earth, the sea, the air. It's an amazing thing. It strengthens communities, reunites families, and provides resources for farmers.It provides our bodies with nutrition and delights our taste buds.

At Harris Farm Markets, we are motivated by it more than merely because of respect for it. Nature controls all of our costs, food, and promotions. Everyone and everything benefits from it.

That's precisely why we're making every effort to make it as good as it can be. We believe that every action we take, from environmentally friendly programmes like Imperfect Picks to supporting regional farmers and producers, can truly make a difference.

And we think that blending in with nature benefits the environment as a whole. Additionally, it benefits our customers. Because Mother Nature occasionally decides to give us an abundance of blueberries. We decided to put them on special since we think that's really unique!

Produce from sustainable producers that tastes better. greater value from unforeseen larger harvests more variety from conditions that are actually seasonal. a level of excellence that can only be attained through years of experience and a direct connection to farmers and their land.

We have been a 100% family-owned and -operated business for more than 50 years. We have 26 (and counting) locations throughout Sydney and NSW, as well as about 3,000 fantastic staff members. Our mission is to reawaken Australians' love of food. This goal is what drives us to keep bringing the best of nature to you, our consumers, every day. Since we represent more than just the high-quality food we sell.

Job Responsibilities 

• Create, develop & publish content for our omnichannel needs (such as but not limited to web, video, eDM, social & print) – point & shoot, canva, copywriting, photography & videography.
• Sourcing, briefing, creating and liaising with internal design teams, buyers, suppliers & third party content collaborators such as designers, copywriters, photographers, stylists and chefs.
• Working across the planning and implementing both brand/conversion campaigns for new and existing customers.
• Implementing campaigns to grow the email database.
• Executing the weekly eDM newsletter (briefing, building & sending)
• Managing additional email sends to targeted audiences (e.g. brand announcements and automated emails)
• Executing weekly content across all digital channels including (Instagram, Facebook, Website and Email).
• Work across content planning is inclusive of brand communications, daily and weekly specials, seasonal content pieces (i.e. recipes, articles, market updates and product highlights) and campaign related messaging
• Digital Analytics Reporting support. Have a Data driven marketing mindset that can report back regularly on channel performance and unlock tactical opportunity areas to improve our digital communications and in turn sales. Tracking and reporting on areas such as engagement and ROAS across Instagram, Facebook, Google Ads & Analytics and Marketing CRM automation.
• Assist with brand marketing campaigns. Contribute to the planning and development of marketing and communications campaigns, promotions and activities with a focus on digital & content development.
• Work across the development and execution of the digital engagement plans for new store openings.
• Work with People & Culture and Retail Ops to execute the social media recruitment campaigns for stores in new regions.
• Support the development and execution of tactical digital engagement plans to lift foot traffic to underperforming stores.
• Community Management: connect with our community in new & innovative ways
• From time to time there might be requirements to deliver comms/content to support SEO needs.

Job Requirement

• Professional, energetic and a capable problem solver.
• Creative flair. Have the ability to create and develop content for our omnichannel needs (such as but not limited to web, eDM, social and video) – point & shoot, canva, copywriting, photography & videography.
• Possess strong written and verbal communication skills.
• Highly organised with strong time management and project management skills.
• Strong attention to detail and accuracy in performance.
• Ability to work individually and to handle self-driven projects efficiently.
• Bachelor’s in marketing or Comms (desirable)
• A self-starter with loads of creativity
• Ability to prioritise workload and deal with conflicting priorities.
• An elevated level of organisation
• Ideally min 2-5 years experience in a content marketing or communications role with specific emphasis on digital, or Omni-channel marketing
• Experience in developing marketing and communication strategies delivering cohesive, effective and consistent messages to our customer.
• The ability to build strong relationships with both internal and external stakeholders to deliver the best possible outcome for our customers and our brands.
• Sound organisational and planning skills
• Commercial acumen
• The ability to simplify the complex, all the while being engaging.
• The ability to be adaptable and to influence others.
• An unwavering commitment to continuous improvement, taking initiative and working both independently and efficiently.
• Excellent communication and interpersonal abilities.
• Able to work in a fast paced, agile environment. • Love working in a close-knit team who work well together.
• Experience and a passion for Aussie Farmers, fruit & veg and the Greater Goodness! Other Information
• Travel required to stores and areas of expansion • Hybrid working available

Apply now